Wapanoutauw ( "land east of James Bay"), or Eastmain, was the location chosen by the Hudson’s Bay Company to set up its first permanent trading post which was called the East Main House. Traditionally, Aboriginal peoples gathered here to trade caribou pelts for birch bark which they used to make canoes. A first post was opened in 1690 and then, after moving to a few different locations, it was established permanently on the coast around 1723. Eastmain is home to the Cree Trappers Association.